Attribution requires three data points.
- A set of 5 UTMs
- An contact in your CRM
- An order in your shopping cart
And all three need to include a date/time and be connected by an email address.
The UTMs are typically captured by having the tracking widget installed on a landing page that you are driving traffic to using links with UTMs. But they can also be manually inserted via CSV upload, HTTP Post, or Zapier.
All attribution is based on having these three data points, all with a time/date stamp and connected by an email address. Using our attribution rules, combined with your account settings, we use the available information attribute leads and sales to the available UTM sets.