We've added a health indicator to Mission Control to provide some insight as to whether you are receiving "enough" attribution or not. In this case, enough is being determined by comparing the percentage of new orders in your account that are being attributed to your marketing efforts to the average attribution across our entire client base, excluding subscription rebills, for the past 30 days. This compares your attribution to hundreds of thousands of orders each month.
You're attribution will be classified using the following categories:
Healthy - Your average attribution is within the normal average range for the past 30 days compared to all active accounts.
Unhealthy - Your average attribution is below the normal average range for the past 30 days compared to all active accounts.
Not Enough Data - Blocked Processing or less than 30 tracked orders in the past 30 days.
To calculate attribution percentage, we filter for Net sales and exclude Subscription Orders to look at total orders and subtract Contact Pre-Wicked and Subscription Untracked, then divide the attributed order count to the remaining total orders.
At the time of this writing, the average number of orders that can be attributed to at least one customer journey point is approximately 70%. Anything above 49% could be considered within the healthy range depending on your business model, sales volume and velocity, and a variety of other factors.