Since 1st Tracking
Email quick filter
Analysis InstructionsUse the campaign filter and type in the campaign name or pick the campaign name from the list of names.
Sort by the content column desc.
If the proper follow-up campaign naming conventions are followed, the content values should be prefixed in sequential order (01-, 02-, 03-).
Look for click drop-offs greater than 50% between sequence emails. This indicates disinterest.
In the event there a click increase for an email later in a sequence (meaning email #3 has more clicks than email #2) that is a strong indicator of increased interest in that email's topic and call to action.