Date RangeSince 1st tracking
FiltersCosts > $20
Facebook quick filter
Filter by ROI desc.
Get the top 5-10 unique adsets with the highest ROI.
Pull out the filter window and type those adsets in the term filter so you can see only those adset's results.
Click on the customer journey icon.
The bars tell why, the ROI tells how well, the adset tells who, the rev tells how much.
Make sure you are targeting these adsets!!
Make note of the adsets and see what ads you have run against them so you can either keep them going, or test a new one, and insure that you are running an ad with the intent that matches the customer journey revenue results.
Additionally, click on the benchmark icon for that row. Pick the attribution model / intent, and you vs. yourself benchmark. See how this row's performance compares against your past.