If you're running Facebook Ads, we highly recommend utilizing our Facebook Auto-Tracking Feature
Please note the following risks
It's important to know that there are a few risks when updating your Facebook Ads, whether manually or by using our Auto-Tracking. They include:
- Because updating the URL tracking parameters causes Facebook to generate a new creative object, Ads will temporarily be reset to Approval Pending and will reset Learning.
- There is also a small chance (less than 1%) that social proof can be lost.
If you're concerned about these risks, do not turn on Auto-Tracking and consult your Wicked Reports Customer Success Rep or salesperson before proceeding.
What is Facebook Auto-Tracking?
- Every 6 hours we update Facebook Ads that need to have proper WickedID Tracking added to them
- We add WickedSource=Facebook&WickedID= to the "URL Parameters" field of a Facebook Ad
- Note: Facebook now supports Dynamic URL Parameters. You can use the token {{ad.id}} instead of the actual Ad ID value as your WickedID.
If you choose to do this, the URL Paramters would be: WickedSource=Facebook&WickedID={{ad.id}} - Updated ads will be set in pending status for Facebook to approve them again and Learning could be reset
- We Do NOT update all ads every 6 hours...only the ones that need to be updated
- We DO NOT overwrite existing values in the "URL Parameters" field, we add them to the end
- You can verify the updates by looking in the "Auto-Update Log" from the Facebook Ad Tracking Screen
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