If you're running Facebook Ads, we highly recommend utilizing our Facebook Auto-Tracking Feature
Please note the following risks
It's important to know that there are a few risks when updating your Facebook Ads, whether manually or by using our Auto-Tracking. They include:
- Because updating the URL tracking parameters causes Facebook to generate a new creative object, Ads will temporarily be reset to Approval Pending and will reset Learning.
In some cases, having nothing to do with Wicked tracking, ads can get stuck in Approval Pending status.
We've seen that republishing the ad can resolve this. Facebook also provides this tool that can also be used to trigger review for stuck ads. - There is also a small chance (less than 1%) that social proof can be lost.
If you have ads with social proof that you are concerned about losing, please refer to our article about manually updating ads with social proof before turning on auto-tracking for your account.
If you're concerned about these risks, do not turn on Auto-Tracking and consult your Wicked Reports Customer Success Rep or salesperson before proceeding.
What is Facebook Auto-Tracking?
- Every 6 hours we update Facebook Ads that need to have proper WickedID Tracking added to them
- We add WickedSource=Facebook&WickedID= to the "URL Parameters" field of a Facebook Ad
- Note: Facebook now supports Dynamic URL Parameters. You can use the token {{ad.id}} instead of the actual Ad ID value as your WickedID.
If you choose to do this, the URL Paramters would be: WickedSource=Facebook&WickedID={{ad.id}} - Updated ads will be set in pending status for Facebook to approve them again and Learning could be reset
- We Do NOT update all ads every 6 hours...only the ones that need to be updated
- We DO NOT overwrite existing values in the "URL Parameters" field, we add them to the end
- You can verify the updates by looking in the "Auto-Update Log" from the Facebook Ad Tracking Screen
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