Paid campaign performance
Since 1st tracking
Costs > $20
Facebook quick filter
Sort by revenue descending.
Then observe the customer journey first click column for longer bars.
Those are the content ads that are driving first click revenue.
Now add the attribution model filter "first click" and sort by ROI desc.
These are the ads bringing in the most first click revenue relative to their cost. It indicates that cold traffic, or new traffic since you started using Wicked Reports, are buying and this was the first thing we detected and could map back to them.
High ROI items should be used against cold traffic in the future.
Anything with a negative ROI, that also does not have many sales assists, can be discontinued as an ad if the ad's purpose is to get cold traffic to click over to eventually become buyers.
If the ad has good ROI for reoptin and last click, when it was intended for cold traffic, consider cloning this ad into separate adsets that target warm traffic and see how it goes.
Additionally, click on the benchmark icon for that row. Pick the attribution model / intent, and you vs. yourself benchmark. See how this row's performance compares against your past.