One of the reports on the Mission Control screen is the Potential Ad Targeting to make $ report. The report was designed to show you which specific Facebook Ad Sets, Google Adwords Keywords and Display Network URLs generate you the most money and ROI over time. Along with this info, we also show you how long it typically takes for a new lead from the selected targeting takes to place their first order. This is extremely useful when trying to optimize your ads because you want to know which audiences really do produce the best results and how long you should expect it to take for the money to come in.
Below is a video to show you exactly how this report works.