Since 1st tracking
Costs > $20
Facebook quick filter
The costs > $20 is to filter out unpaid traffic or errors in tracking links created.
Sort by ROI desc
The top rows are the best ROI combinations of adset & ad.
Then click on the customer journey icon for the row(s).
The message (ad) to the market (adset) at this point in the customer journey find the leads that become customers at the highest value relative to what they cost.