Description: Paid traffic generates views, clicks, leads, and sales over time. Wicked Reports sifts through the data to find out what worked or didn’t.
Criteria to start: 2 weeks of paid Facebook clicks tracked. 2 weeks of sales tracked. Contact and source data loading correctly.
- Understand the customer journey
- See where Facebook reporting does not match Wicked and why this is a good thing
- Turn off campaigns that don’t contribute to customers
- Increase spend where campaigns find customers at high enough ROI
- Understand when it is too soon to turn off a negative ROI campaign
- How are my Facebook campaigns doing?
- Where in the customer journey are Facebook ads making me money?
- My campaign shows a high number of new sales relative to the number of recurring sales, what does that mean?
- My campaign shows a high number of recurring sales relative to the number of new sales, what does that mean?
- My campaign shows a ROI greater than 50 %, what should I do?
- My campaign has only been running for a week, but shows a negative ROI, what should I do?
- My campaign shows a ROI between -20% and 20%, what should I do?
- Which Facebook adsets & ads, and which point in the customer journey, to scale the spend on within a profitable campaign?
- For ads that are showing negative ROI, what should I do?
- What are my best performing Facebook adsets and why?
- What are my best performing Facebook ads and why?
- What are my worst performing Facebook adsets and why?